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About Eureka

As World War II came to a close with mushroom clouds over Hiroshima and Nagasaki, the impact that science and technology would have on the continued security of our world became catastrophically apparent. America nearly lost the race to build the atomic bomb; it could not risk such a close call again.

With the help of Albert Einstein and other trusted advisors, President Harry S. Truman commissioned a top-secret residential development in a remote area of the Pacific Northwest, one that would serve to protect and nurture America's most valuable intellectual resources. There our nation's greatest thinkers, the ĂĽber-geniuses working on the next era of scientific achievement, would be able to live and work in a supportive environment.

The best architects and planners were commissioned to design a welcoming place for these superlative geniuses to reside, an area that would offer the best education for their children, the best healthcare, the best amenities and quality of life. A community was created to rival the most idyllic of America's small towns â€” with one major difference: this town would never appear on any maps. At least, none that haven't been classified "eyes only" by the Pentagon.

Thus, the town of Eureka was born. But for all its familiar, small-town trappings, things in this secret hamlet are anything but ordinary. The stereotype of the absent-minded professor exists for a reason, and most of the quantum leaps in science and technology during the past 50 years were produced by Eureka's elite researchers. Unfortunately, scientific exploration is rarely what one expects, and years of experiments gone awry have yielded some peculiar by-products.

From unrequited love to professional jealousy, from addiction to depression, the problems of Eureka's townsfolk stem from life's myriad of everyday challenges. But with the population's unique talents, troubled psyches and limitless resources, these small-town concerns have a way of becoming big-time problems. It is at that intersection, where human frailty and super-science collide, that Eureka beginsâ€¦.

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Syfy raises profile at Comic-Con

TV News: Cable channel re-syncs with fans -- It's easy to get lost in the crowd at Comic-Con when studios, networks, videogame companies, toymakers and, yes, even comicbook publishers are all vying for attention. But Syfy stuck closely to its new tagline, "Imagine Greater," when it trekked to San Diego. To make its rebranding campaign stand out among the thousands of fanboys and girls at the Con, the channel transformed the Hard Rock Hotel's Maryjane's Coffee Shop into Cafe Diem, a regular setpiece seen on "Eureka." "If you walk the floor (of the convention), you feel sensory overload," says Blake Callaway, VP of brand marketing for Syfy. "Last year, we asked ourselves, 'How we do we make things bigger, greater, different?' "It's the first time we were (at the Con) with our new brand. We wanted to make sure fans knew we didn't abandon the genre and still deliver shows they love." The resulting purple-hewed makeover involved SyFy-branded signage, imagery from its shows plastering walls, rebranded seating, floormats, even a new menu with offerings named after characters or actors on SyFy series -- like the Cylon Caesar Salad or Lou Diamond Flapjacks. Concept proved so convincing that fans asked whether there were such eateries in other cities. For years, the old Sci-Fi Channel had a pricey booth on the convention's show floor. "But you're always confined to your square footage of space," Callaway says. The Hard Rock offered a prime location on a corner across from the convention center, with thousands of Con attendees walking past the venue on their way into the city's Gaslamp Quarter. And while the show floor closed at 6 p.m., the Hard Rock stayed open until 3 a.m. each night, guaranteeing Syfy even more exposure. Financial details of the takeover weren't disclosed, but the Hard Rock did see restaurant sales triple during the week of the Con vs. a year earlier.